Sunday, January 11, 2009

Digital Art - Photography


Raindrops


Beneath the same blue sky
Lomography, on a Holga 135BC toy cam.


Ann Siang Road,
Lomography, on a old Yashica Zoomate.


Festive, cars
Lomography, on a old Yashica Zoomate.



I meddle with Lomo cameras most of the time instead of DSLRs, which I'm not very good at and desire to acquire more skills at. The rest of my collection can be viewed on my Flickr over here :)

Digital Art - Editorial Media


Dummy Cover Design, of local fashion magazine Seventeen
Part of a Professional Communication for Design Assignment



Editorial Layout, 1 Page
Visual Presentation Essentials Assignment



Editorial Layout of an article, 2 Pages Insides
Applied Illustration Assignment

Digital Art - Print / Web Media







Bookmark Designs, for SYOG 2010.
Visual Presentation Essentials Assignment



Packaging Design, re-packaging a current product in the market.
Applied Illustration Assignment



Mascot Design, for SYOG 2010.
Digital Essentials Assignment

Flat Art I



Simple Human Sketches (Reference from magazines)
Drawing Essentials Module.









Pen Drawings on Food (Reference from pictures)
Applied Illustration Assignment.


CD Cover, Hand drawn and coloured, digital typography.
Applied Illustration Assignment.

Bibliography

© 2008 SPH Magazines Pte Ltd., "About Us" [Webpage]. Retrieved January 11, 2009, from SPH Magazines Website: http://sphmagazines.com.sg/about-us

© 2007 Singapore Press Holdings Ltd., "About Us - SPH Story" [Webpage]. Retrieved January 11, 2009, from SPH Website: http://sph.com.sg/aboutus/sph_story.html

Washington University Career Center., "Resumes & Cover Letters." Retrieved January 11, 2009, from: http://careers.wustl.edu/documents/ResumeCoverLetterWriting.pdf

© 1999 – 2008 Google, Inc., Seventeen Jan 2009 Cover [Online Image]. Retrieved January 11, 2009, from SPH Online Subscription Website: http://circulation.sph.com.sg

© 1999 – 2008 Google, Inc., Lindsay Lohan Nylon Korea Photo Shoot [Online Image]. Retrieved January 11, 2009, from Google Image Search: http://img366.imageshack.us/img366/1168/lindsaylohannylonkorea0gs3.jpg

Reflections: Portfolio Preparation

iii. Portfolio Preparations

What does your portfolio represent about you as a design student?
I must admit that my portfolio does not represent myself as a design student very well. As I am still in my first year, I do not have any major design projects that I can showcase my skills in any distinct area of design. However, I am confident that I would definitely be working on such projects in my pursue as a designer in the next few years of my education.

Although my portfolio is not very well-developed right now, it still showcases some of the works I have done for school subjects or other purposes. My skills in flat art, digital art and other mediums can be certainly seen through these design works.

How have you organized your portfolio and why?
I created my portfolio in a form of a blog on Blogger as it was an easy tool to work with, and definitely user-friendly for visitors too. The portfolio is arranged neatly in categories, links to the different segments (company research, resume, cover letter, etc) could be found on the right side of the page and easily navigated. Design works are categorised in flat art and digital art, sub-categorised into print, web media and photography. Every time I update the portfolio with new design works, I can tag the entries with keywords and title them properly which would allow better organisation and easy searching.

Which artifacts best represent your: Growth over time? Your strengths as a designer?
All of my artworks represent my growth over time, and I have selected two which will best describe my design philosophy in my reflections. I am still very young and inexperienced, so I would still keep growing over time as I learn and experience more. My resume highlights most of my strengths in the form of skills I have acquired in my current education as a designer. Also, I tell myself to never stop learning and growing as I move on. The right attitude will lead me on to greater successes as a designer in the future years to come.

My on-going challenges in design are:
There’s plenty of them, from improving my current skills, mastering them, to learning new skills, competitors, developing my ideas… I would never be able to list them all down. However, one of the hardest challenges, which I am sure I would be facing all the time would be competition. There are of course many other talented designers around me now, not to mention even more out there, whom I have to counter and compete with. There is always competition everywhere, so I definitely have to keep learning and improving myself to keep up with everyone else.

Right now, I want to learn more about computer graphics and photography, which I am not very good at. Also, I aspire to improve my art skills such as drawing and painting. If I could I would want to learn everything, every type of art – knowing more would not harm but help me in my journey as a designer.

How have you rated your reflections and your portfolio (1- Below expectations; 2 – Meeting expectations; 3 – Above expectation? )
My portfolio – 2. There is sufficient content, information and design works to showcase myself as a design student currently. However, I still have space for improvement when I complete major projects and more design works in the future. This will further refine my portfolio and represent my own design identity. Also, I have personalized the look and design of the e-portfolio with a simple template, which can be easily navigated and viewed. However, I would like to have a website as my own portfolio with other design elements as as Flash instead of just a simple blog layout.

My reflections – 2. My reflections are constructed with much thinking in reference to my portfolio. However, I feel that my writing can still be improved. Writing with a greater vocabulary and better expression techniques will allow me to communicate better with viewers and clients in the future.

How can you improve your portfolio? What computer skills do you need to improve at this time?
I think I can improve on my writing as well as adding more artifacts. I am not exactly a very good writer, my expressions can get quite weird and sentences can get too long. Writing better with accurate language will definitely help me in communicating my designs and portfolio in vying for the position I am applying for. Also, I want to acquire more computer skills in softwares such as Macromedia Flash and Fireworks in web-design, as well as improve myself further at Adobe Creative Suite. I am really keen to learn about film-processing and different types of camera lenses too.

Reflections: Key Report Findings

ii. Key Report Findings

I will first address the loopholes found in the company research. One of them is that I have not included the requirements for the internship position I was applying for in SPH Magazines Pte Ltd. The company did not provide such information on their website and did not enclose them when I made a call as it was not a real application of the internship position. Thus, I was unable to obtain the information on requirements in my research on the company.

Why is my research more focused on SPH Magazines Pte Ltd or Seventeen Singapore and not Singapore Press Holdings Limited (SPH)?
This is simply because SPH is a very large and all-round media company, and SPH Magazines Pte Ltd is one of the sub-businesses under them. Since I am looking for a position as an intern designer, it will definitely be more suitable for me to find one where my interests and qualifications were most fitted at – and that will be SPH Magazines Pte Ltd, where I can learn more about graphic and publication design processes in publishing a magazine. Also, I chose to acquire for a position in Seventeen Singapore as it was a magazine I was familiar with, and complimented my interests in Fashion Imagery and Editorial Design.

However, I would express that my research on Seventeen Singapore is not very thorough but rather summarised to let readers simply understand what ‘Seventeen’ is. It was rather difficult to obtain information about the magazine as their official website was under construction and SPH Magazines’ website did not provide sufficient information on individual magazines they published. Thus, I wrote about Seventeen Singapore mostly based on my own knowledge of it.

Lastly in conclusion, all the findings were found on the internet from the websites of SPH and SPH Magazines. Other than the Vision, Mission and Philosophy of the company, which are being quoted directly, the rest of the findings are either summarized, rephrased and edited by myself. In doing so, I believe that I was able to understand and evaluate the findings better.

Reflections: My Design Philosophy

i. Design Philosophy

Art, and design can be definitely, anything - anything that you can think of, it has no boundaries. Let your ideas go wild, think out of the box.


Right: A Dummy Cover Design I did, of a local fashion magazine Seventeen Singapore, incomparison to the old outlook.

I attempted to change the original style of Seventeen, which was alike many similar local fashion magazines, which mainly used colours and typography to attract buyers. I gave the cover design a new tint by adding in smaller images on sticky-tapes to accompany subtitles on the cover. This further enhanced the visuals on the cover to appeal to more readers. Though adding images on the cover (other than the main cover image) is not commonly seen on magazines, I still added this concept in order to give Seventeen a new distinguish style, away from other magazines. Well, as I believe, Art and design can be anything; nothing is impossible! Also, I kept the colours used on all elements in the same scheme to give a smoother outlook, rather than striking, outstanding and mismatched colours. Other features such as the ‘Seventeen’ title font is left unchanged as I felt it was an identity of Seventeen itself as a brand.


An Editorial Layout I did as an assignment for Visual Presentation Essentials.

Simplicity is emphasized in this layout, with appealing visuals in vibrant colours accompanying simple text types. I took the photos myself, and colour-corrected some of them to enhance the vibrancy and cheeriness in the images – which has to go together with the theme of ‘Happiness’. This time I go away from using the same colour scheme and try out many colours in images, while keeping other elements such as positioning and text simple for a balance. With no boundaries, I experimented with many different styles.

Resume

Cover Letter

Company Research

i. About the company
SPH Magazines Pte Ltd, operated under Singapore Press Holdings Limited, is one of the most dominant publishing companies in Singapore and Asia. It currently issues over 100 titles in English, Chinese, Malay and other languages, diverse in a variety of genres such as lifestyle, fashion, beauty, society, bridal, health, movies, automobiles, parenting, décor, new media and businesses. The wide range of magazines suit different age groups of readers from young to old and different interests and hobbies. Following are the titles being published by SPH Magazines:



ii. Mission
We create value for our advertisers, readers, business partners, employees and shareholders. Our products are strong brands loved by all consumers because our content is trusted, credible and engaging.

iii. Vision
As the Publisher of Choice, our ultimate goal is to become a multi-media company with significant presence not only in Singapore but also in the region and beyond.

iv. Our Philosophy
We live and breathe magazines together with our readers and advertisers. Our long-term strategy is to expand our local market, bring our titles to global markets, and acquire franchises for the best-known international titles.

v. Singapore Press Holdings Limited
Singapore Press Holdings Limited (SPH) is a leading media organization in Singapore, and also the heading operator of SPH Magazines. It currently publishes a total of 17 best-selling newspapers in four languages and more than 100 magazine titles in Singapore and the region.
SPH also branches out with Internet portal services with online news and e-commerce facilities as the SPH Internet Business Unit. SPH UnionWorks Pte Ltd, another venture of SPH, together with NTUC Media, handles two radio stations (Radio 91.3FM, 100.3FM). Apart from all these, SPH is also a shareholder with stake in MediaCorp Press and TV Holdings, which publishes free newspaper Today and runs popular tv channels such as Channel 5, 8, U and TV Mobile. SPH MediaBoxOffice is the outdoor advertiser in Singapore with large plasma and LED screens islandwide. As seen, SPH had really ventured themselves into all types of media businesses, and proving their successes over the years.

vi. Seventeen Singapore
The world’s No. 1 teen magazine, Seventeen has influenced the consciousness of young females since its first issue in America in 1944. An international magazine with publications all over the world, Seventeen is designed for young females’ lifestyles with editorial content such as fashion, beauty, entertainment and feature stories. With license from Hearst Magazine International, SPH Magazines brings Seventeen into Singapore to cater to Singaporean readers as well.

vii. Intern Position
I will be preparing to apply for the intern position as a graphic designer in the editorial company, Seventeen Singapore. I am sure that this intern position will allow me to pursue my interests in fashion and also gain more experiences in graphic and publication design.



Information obtained from:
SPH Magazines
http://sphmagazines.com.sg/
Singapore Press Holdings Limited
http://sph.com.sg