Sunday, January 11, 2009

Company Research

i. About the company
SPH Magazines Pte Ltd, operated under Singapore Press Holdings Limited, is one of the most dominant publishing companies in Singapore and Asia. It currently issues over 100 titles in English, Chinese, Malay and other languages, diverse in a variety of genres such as lifestyle, fashion, beauty, society, bridal, health, movies, automobiles, parenting, décor, new media and businesses. The wide range of magazines suit different age groups of readers from young to old and different interests and hobbies. Following are the titles being published by SPH Magazines:



ii. Mission
We create value for our advertisers, readers, business partners, employees and shareholders. Our products are strong brands loved by all consumers because our content is trusted, credible and engaging.

iii. Vision
As the Publisher of Choice, our ultimate goal is to become a multi-media company with significant presence not only in Singapore but also in the region and beyond.

iv. Our Philosophy
We live and breathe magazines together with our readers and advertisers. Our long-term strategy is to expand our local market, bring our titles to global markets, and acquire franchises for the best-known international titles.

v. Singapore Press Holdings Limited
Singapore Press Holdings Limited (SPH) is a leading media organization in Singapore, and also the heading operator of SPH Magazines. It currently publishes a total of 17 best-selling newspapers in four languages and more than 100 magazine titles in Singapore and the region.
SPH also branches out with Internet portal services with online news and e-commerce facilities as the SPH Internet Business Unit. SPH UnionWorks Pte Ltd, another venture of SPH, together with NTUC Media, handles two radio stations (Radio 91.3FM, 100.3FM). Apart from all these, SPH is also a shareholder with stake in MediaCorp Press and TV Holdings, which publishes free newspaper Today and runs popular tv channels such as Channel 5, 8, U and TV Mobile. SPH MediaBoxOffice is the outdoor advertiser in Singapore with large plasma and LED screens islandwide. As seen, SPH had really ventured themselves into all types of media businesses, and proving their successes over the years.

vi. Seventeen Singapore
The world’s No. 1 teen magazine, Seventeen has influenced the consciousness of young females since its first issue in America in 1944. An international magazine with publications all over the world, Seventeen is designed for young females’ lifestyles with editorial content such as fashion, beauty, entertainment and feature stories. With license from Hearst Magazine International, SPH Magazines brings Seventeen into Singapore to cater to Singaporean readers as well.

vii. Intern Position
I will be preparing to apply for the intern position as a graphic designer in the editorial company, Seventeen Singapore. I am sure that this intern position will allow me to pursue my interests in fashion and also gain more experiences in graphic and publication design.



Information obtained from:
SPH Magazines
http://sphmagazines.com.sg/
Singapore Press Holdings Limited
http://sph.com.sg

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