Sunday, January 11, 2009

Reflections: Key Report Findings

ii. Key Report Findings

I will first address the loopholes found in the company research. One of them is that I have not included the requirements for the internship position I was applying for in SPH Magazines Pte Ltd. The company did not provide such information on their website and did not enclose them when I made a call as it was not a real application of the internship position. Thus, I was unable to obtain the information on requirements in my research on the company.

Why is my research more focused on SPH Magazines Pte Ltd or Seventeen Singapore and not Singapore Press Holdings Limited (SPH)?
This is simply because SPH is a very large and all-round media company, and SPH Magazines Pte Ltd is one of the sub-businesses under them. Since I am looking for a position as an intern designer, it will definitely be more suitable for me to find one where my interests and qualifications were most fitted at – and that will be SPH Magazines Pte Ltd, where I can learn more about graphic and publication design processes in publishing a magazine. Also, I chose to acquire for a position in Seventeen Singapore as it was a magazine I was familiar with, and complimented my interests in Fashion Imagery and Editorial Design.

However, I would express that my research on Seventeen Singapore is not very thorough but rather summarised to let readers simply understand what ‘Seventeen’ is. It was rather difficult to obtain information about the magazine as their official website was under construction and SPH Magazines’ website did not provide sufficient information on individual magazines they published. Thus, I wrote about Seventeen Singapore mostly based on my own knowledge of it.

Lastly in conclusion, all the findings were found on the internet from the websites of SPH and SPH Magazines. Other than the Vision, Mission and Philosophy of the company, which are being quoted directly, the rest of the findings are either summarized, rephrased and edited by myself. In doing so, I believe that I was able to understand and evaluate the findings better.

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