Sunday, January 11, 2009

Reflections: My Design Philosophy

i. Design Philosophy

Art, and design can be definitely, anything - anything that you can think of, it has no boundaries. Let your ideas go wild, think out of the box.


Right: A Dummy Cover Design I did, of a local fashion magazine Seventeen Singapore, incomparison to the old outlook.

I attempted to change the original style of Seventeen, which was alike many similar local fashion magazines, which mainly used colours and typography to attract buyers. I gave the cover design a new tint by adding in smaller images on sticky-tapes to accompany subtitles on the cover. This further enhanced the visuals on the cover to appeal to more readers. Though adding images on the cover (other than the main cover image) is not commonly seen on magazines, I still added this concept in order to give Seventeen a new distinguish style, away from other magazines. Well, as I believe, Art and design can be anything; nothing is impossible! Also, I kept the colours used on all elements in the same scheme to give a smoother outlook, rather than striking, outstanding and mismatched colours. Other features such as the ‘Seventeen’ title font is left unchanged as I felt it was an identity of Seventeen itself as a brand.


An Editorial Layout I did as an assignment for Visual Presentation Essentials.

Simplicity is emphasized in this layout, with appealing visuals in vibrant colours accompanying simple text types. I took the photos myself, and colour-corrected some of them to enhance the vibrancy and cheeriness in the images – which has to go together with the theme of ‘Happiness’. This time I go away from using the same colour scheme and try out many colours in images, while keeping other elements such as positioning and text simple for a balance. With no boundaries, I experimented with many different styles.

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